i-D

i-D is a British magazine focusing on art, music, fashion and the youth culture of today. The now well established, glossy, almost cult magazine, hails from a handmade fanzine, produced using a typewriters and stapler in 1980, by designer and previous art director of vogue; Terry Jones. In 1984 Tony Elliott came on board as editor and still works for i-D to this day.

The magazine is famous for featuring new and exciting fashion, art and music, and this is reflected in the contemporary typography, graphic design and photography witnesses on its pages. The magazine has acquired a name for being a spring board for new innovative contributors. Photographers including Nick Knight, Terry Richardson and Ellen von Unwerth have all had their works feature in i-D as well as renowned graphic design Neville Brody.

i-D magazine also gave birth to the docu-fashion style of photography known as “the straight up”. Starting out with punks and new wave youths of Britain, photographed “straight up” against the nearest wall, the head to toe recordings of the people and their fashions established a new and valid style of documentary picture making.

If you turn the i-D logo on its side, the letters resemble a smiling winking face. Since the magazine launched, there is almost always the winking face of a model or celebrity on the front cover.

In 2004, i-D published its 250^th edition, and 2005 saw the magazines silver anniversary. In celebration, i-D held the i-Dentity exhibition, featuring photography, film, sound and smell. It was launched at the London Fashion and Textile Museum, then shown in New York, Hong Kong, Tokyo and Beijing. A number of guests were asked to work in creative collaboration with Terry Jones on the i-Dentity theme, including Ashley Heath, Nick Knight and Peter Saville.

All issues published in 2005 were given a silver spine and four different front covers for the September issue were published. The four covers featured Carolyn Murphy, Kate Moss, Daria and Liya Kebede.

i-D have held various exhibitions worldwide and also published three books since 1998. The most recent being “SMILE i-D. Fashion and Style. 20 Years of i-D Magazine.” 2001.